Blue Point Chasing After the Hard Tea Segment with LIIT

Dear Client: Anheuser-Busch’s Blue Point Brewing is dipping its toe into the beyond beer space, with the launch of LIIT. LIIT, an acronym for Long Island Iced Teas, is a new FMB line of hard sparkling teas from the New York brewery that comes in three different flavors – Mango, Lemon, and Raspberry Lime – each clocking in at 5% ABV and carrying 120 calories, 5g sugar. The line “blends natural flavors with 100% real tea to create a clean,