Blue Moon Pursues Hispanics, Leinie’s Cracks Shandy Codes

Dear Client: Continuing yesterday's coverage of Tenth and Blake turning 3: What's next for the workhorses? Blue Moon plans to win with Hispanics, and Leinenkugel's pushes for all-season shandy business. BLUE MOON. "When you dig into Nielsen [all-channel] data, Belgian White as a brand is really still driving that 8%,9% growth" said Tenth chief Tom Cardella." Variety pack business is "really strong." And seasonals? "We had a really good winter season last year with Winter Abbey, and our spring seasonal