Blue Moon NA Sees Fast Start, and Other Craft Highlights from Molson Coors Earnings

Dear Client:    It’s been a hot minute since a big brewer has dedicated significant time to craft brands on their earnings calls, but it happened this morning on the Molson Coors call.  An analyst asked Molson Coors chief Gavin Hattersley about Blue Moon, and its recent foray into non-alc. (Craft Business Daily readers will remember that Blue Moon has just debuted an NA version of the biggest brand in craft as of this year [see CBD 08-01-2023].)  Gavin conceded that