Blue Moon Creator Keith Villa Retiring

Dear Client:Call it what you want: IRI categorizes Blue Moon as the biggest craft brand, by far. Indeed, it's been credited as "the gateway craft beer" by many a drinker. And now, Blue Moon's creator is retiring from parent company, MillerCoors. (You may have seen him in a Blue Moon commercial or two.)Today, MillerCoors CEO Gavin Hattersley and CMO David Kroll wrote to MillerCoors partners that Blue Moon creator and three-decade MillerCoors vet Keith Villa is retiring this week "to