Blake’s Leans Further into Fourth Category with Austin Eastciders Rico Tepache

Dear Client:    Austin Eastciders is releasing a distinctively regional play in a Southwestern footprint this week, with room to scale: a harder version of the “centuries-old,” low ABV Mexican drink, tepache.  The Eastciders version is Tex-ified, with a dialed-up 6.8% ABV, clad in cans with designs from a Mexico City artist.  New Rico Tepache is “inspired by the deep-rooted traditions of pre-Hispanic Mexico and is loaded with refreshing pineapple, piloncillo (brown sugar), cinnamon, and ginger.” It's hitting in 6-packs of