Bill on the Non-Alcoholic Category’s Place in Summer Selling Season

Dear Client:  With peak summer selling season kicking off this holiday weekend, your editor wanted to get a sense of how the non-alcoholic category plans for summer and what beach days and lake days mean for selling NA beer. Hot off their 7-year anniversary last week, Athletic co-founder Bill Shufelt joined your editors on Beernet radio (along with a special celebrity guest, more below) to talk about their expectations for summer. With the weather warming up heading into Memorial Day