Big New Moves for Boston’s Beer Brands: Remastering Boston Lager and More

Dear Client:  At today’s Boston Beer wholesaler meeting, the company outlined plans to grow their beer portfolio double digits. Yes, their beer portfolio.  How’ll they do it? Partly via an updated Boston Lager, focus on seasonals and Wicked; and for Dogfish, IPA-centricity (as well as a couple new canned cocktail plays, which isn’t beer, but still newsworthy). Read on.  SAM ADAMS HIGHLIGHTS: REMASTERED BOSTON LAGER, UPDATED VARIETY PACKS, BETTING ON WICKED AND MORE.   Some of the biggest news for Sam