Big Craft Finally Takes Price

October 14, 2011 Big Craft Finally Takes Price Dear Client: SymphonyIRI numbers are out for the latest 4 weeks to Oct. 2, and the story is price. Back up and bear with me: For the 4-week period ended August 7, craft's average price per case was up $0.39 versus up $0.44 for the category. The next period ended September 4 saw a sad price bump of only $0.14 compared to the category's $0.55. Break out the Infinium. The latest 4-week