Big Brands Drive Craft Bump

Dear Client:The prior round of IRI data, we reported some sobering trends in supers for craft. The data to October 2, craft volume losses in supers had accelerated: Craft volumes were actually down 0.5% in grocery for the then-latest four-week period, though dollars were up 1.9%.But things have perked up in the latest data. IRI data to October 30 has craft back in the black for the latest four weeks, with volumes up 1.5% for latest four weeks, and more