Big Box Retailers’ Craft Criteria; Plus, how Seasonals Prove their Salt

March 7, 2012Big Box Retailers' Craft Criteria; Plus, how Seasonals Prove their SaltDear Client: Yesterday Bump Williams shared the new upscale beer segmentation and craft segmentation model he's using to help his retailer customers prune the ever-growing crop of SKUs. He also shared how he's helping them better position seasonals and variety packs, and what criteria they're using to choose craft at big box retailers. HOW THE ENDLESS SEASONALS CAN PROVE WORTH. Every Tom, Dick and Harry comes out with