Bev Alc Disruptors Talk Realities of Brand Building

Dear Client:  Your editors are still parsing through all the content from this week’s BREW/ NBWA legislative conference held in Washington D.C. this week.  On a panel of disruptive bev alc leaders, Aimy Steadman, founder and COO of Beatbox; Pete Marino, president of Bardstown Bourbon Co.; and Erica Garvey, vice president of trade strategy at Stateside Brands (maker of vodka tea/lemonade brand, Surfside), talked shop about building up successful new brands in the era of industry convergence.  Among the key