Benchmarking Craft Consumers’ Crossover with RTDs, and Other Omnibibulous Notes

Dear Client:  For all the ink everyone spills (including us) on RTDs, from Gallo’s High Noon to Boston’s Sun Cruiser, maybe you’d think that craft drinkers are leaving the segment in droves in favor of these convenient, flavor-forward beverages.  But while there is certainly a significant percentage of craft drinkers who also indulge in spirits-based (and other) RTDs, there are other alcohol segments that craft consumers partake in more.  3 Tier Beverages recently hosted a webinar on RTD trends. We’ll