Behind Walmart’s Private Label Craft

Dear Client:Last month we reported, via industry economists Lester Jones and Bart Watson, that Walmart private label craft cracked the overall "top new craft" list. The 95,000 case "Trouble Assorted," Walmart's private label brand, was among the top new Nielsen-defined craft brands list.Yesterday the Washington Post went behind the scenes on the brand. "Trouble Brewing" hit the market early last year, across 3,000 Walmart stores in 45 states.The way the megaretailer apparently conveyed its origins: After having seen their craft