Behind New Belgium’s Provocative Hard Seltzer, Fruit Smash

Dear Client:   As if New Belgium didn't already have some tailwinds with the success of its Voodoo Ranger franchise (just check out yesterday's issue), the brewer is also launching its seltzer, Fruit Smash, as we speak.  New Belgium chief Steve Fechheimer told CBD it’s actually started to trickle into a few stores. But "it’s really a March launch, aligned with most chain retailer resets."  THE VITALS. The angle?  “It’s going to be a ridiculously refreshing hard seltzer," says Steve. "It's