Behind Founders Big Bet to have the Top Premium Hard Seltzer

Dear Client:  Despite being in the backyard of one of COVID’s hardest-hit states, Michigan-based Founders expects to have a flat year, with its lead IPA horses growing single and double-digits (after having lost their draft component).  And they have another log to throw on the fire: Más Agave Premium Hard Seltzer. It's still only in test markets, but slated to go national next spring. CBD readers may recall that it's 4.5% ABV, 110 calories, and comes in Lime, Strawberry and