Behind Anheuser-Busch’s Craft Strategy Today

Dear Client:   Last week, high end chief Andy Thomas took to the screen at Anheuser-Busch’s virtual EAM meet to talk about the High End of the A-B portfolio, including a refined craft strategy.  It's all about driving mega brands (like Stella and Kona Big Wave) among the High End.  As for their craft portfolio, they'll focus on prioritizing leading craft styles (via Goose Island Beer Hug IPA and Golden Road Mango Cart wheat) and investing in home markets (where their