Beer to Drive Sierra Nevada’s ’25

Dear Client:  If focus is indeed the key to craft growth in today’s landscape, then Sierra Nevada is sitting pretty. The supplier – already in the midst of a solid year with dollars up 3.1% YTD in NIQ scans to August 3 and up even higher in the latest four weeks (+5.4%), thanks entirely to its beer portfolio – plans to keep the hot hand rolling, unveiling a tight, beer-driven plan to distributors at its East Coast wholesaler meeting in