Beer Summit: Wine and Spirits Not the Enemy

Dear Client: Less than 4% of drinkers only drink beer. That's down almost a point from a year ago, per Andy Thomas' presentation at the Beer Summit on "Striking a Chord with Consumers." Notice he didn't reference "beer drinkers" in the title. For as we relayed yesterday, only 8% of beer drinkers are exclusive to beer. Andy's sobering message for those lamenting wine and spirits' grab: Stop complaining that the other team is beating you. What's really at work is