Dear Client: Looking to get ahead of which bev alc trends are poised to dominate 2024, Drizly surveyed 1,000 LDA adults about what drinks they plan to purchase most in 2024. And beer – lager in particular – is poised for a comeback this year per those results, with 68% of survey respondents indicating they plan to buy beer in 2024, compared to 67% in 2023 (marking the top bev alc category respondents plan to consume this year). (This also
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