Beer Camp Hit 50 Million in Twitter Impressions

Dear Client: Sierra Nevada sent a final numbers tally of their grand experiment, Beer Camp Across America, yesterday. Recall that the festival, which marked a path from their original Chico brewery to the new Mills River facility to commemorate its opening, also involved other brewers. In fact more than 700 breweries were involved in total, and 1,400 unique beers. Festival attendees totaled 22,000. As for the social media snapshot: The festival garnered more than 48,800,000 impressions on Twitter, based on