Beer Business Daily – beer industry news and numbers

Battle of the Hazys: Lagunitas’ Hazy Innovations Coming Out Hot in Home State

Dear Client:  It’s a battle of the hazy innovations heading into the thick of summer selling season for Lagunitas.  Indeed, the California craft brewer doubled down on its IPA prowess via two new hazy IPAs introduced this year: 9% ABV Hazicus Maximus and 5.5% ABV Hazy IPA. Both innovations are among the top new IPA innovations in California since mid-March, with Hazicus coming in at no. 1 and Hazy IPA coming in at no. 2, per Nielsen Discover Total California

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

RELATED ARTICLES

Channels