Beer Business Daily – beer industry news and numbers

Bart’s Simple Solution for Lifting Beer Consumption

Dear Client:Chief economist for the Brewers Association Bart Watson has a crazy hunch that maybe, just maybe more people visiting breweries is a good thing for beer.We kid of course, but recent research from Nielsen CGA's bi-annual On-Premise User Survey backs up Bart's submission, as it "suggests that beer drinkers who are visiting breweries are drinking more beer, whereas those that aren't are drinking less," per Bart's latest blog post.The survey shows that of the respondents who visited a brewery

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

RELATED ARTICLES

Channels