Bart Groks Different Demographics’ Impact on Craft

Dear Client:  The Brewers Association is officially out with this year’s data from an annual consumer survey conducted by The Harris Poll. Just over 2,000 consumers who say they drink craft beer “several times a year or more” as well as new LDA craft drinkers were surveyed in the lead up to Memorial Day from May 17-25. BA Chief Economist Bart Watson broke down the results during a collab hour webcast today where the most salient points touched on age/generational