Barrel One’s ‘26 Innovations, Low Key and Crystal Light VP, + Its “Fewer, Bigger, Better” Approach

Dear Client: Cycling a year after it was formed, Northeast-based craft collective, Barrel One, is jumping into 2026 with a pair of new innovations that tap into consumer trends (mid-strength beer and better for you) that Rob Day, VP of marketing, says aligns with the collective’s “reworked” innovation strategy.  “We're trying to identify that ‘why’ in the consumer need first and then attach it to projects,” Rob said.  It’s a “fewer, bigger, better” approach to innovation that’s “more insights driven