Ballast’s Big Bets for 2017

Dear Client:After our San Diego Summit, we got the chance to visit Ballast Point's flagship location in Miramar, and poke around on trends.
You may have heard some recent industry consternation about the fate of Sculpin in the flavored-IPA saturated (and post-Constellation purchase) era.Despite that, Ballast president Marty Birkel says the brand is "growing nicely": it helped the whole company achieve depletion growth in the high '30s last calendar year. (Recall, Constellation chief Rob Sands plucked Marty from Constellation's wine side