Ballast Ready for the Fallout

Dear Client:Ballast Point was the number two dollar growth contributor in the U.S. craft market this past year, "adding almost 11% of craft industry volume growth and posting double-digit depletion growth," Constellation chief Rob Sands said on today's earnings call.They'll drive growth via increased distribution and new brands like Manta Ray, Bonito, Sea Rose, and Red Velvet [see CBD 02-09-2017]. Rob also promised increased sales and marketing investments for the brand, and to leverage STZ national accounts resources.This is all