Ballast Core SKU Velocity “Really Strong”

Dear Client:Recent reports have suggested that some Ballast Point brands are doing a backslide. Bernstein reported Ballast down 2% in recent Nielsen numbers [see CBD 06-22-2017]. And 69% of distributors have noticed a slowdown in Ballast Point, per recent RBC distributor fieldwork.But Ballast brass tells CBD that they're simply cycling some tough comps -- very strong innovation launches from last year (likely including some flavored Sculpin).Still, "our core SKU velocity is really strong- outpacing total craft in latest 12 weeks