Ballast Brass on “Skurat” and More

Dear Client:Yesterday we filled you in some of Ballast's big bets for 2017: Building out distribution of previous innovation (and Sculpin), and introducing some big new brands: Manta Ray, Sea Rose and Red Velvet.But they won't just push those out uniformly."We're going to start a 'Skurat' [SKU rationalization] project, too: Look at our tail, to make sure that we're not over-burdening our wholesalers," said president Marty Birkel. Retailers and wholesalers are pushing back on all the items in market, which