Bai Founder Back at the Alc Game with “Crooked Pop”

Dear Client: Bai founder Ben Weiss is at it again. You may remember that Ben, who sold Bai to Dr Pepper Snapple Group for $1.7 billion about 10 years ago, dabbled in alcohol with the Crook & Marker brand. Now he’s back with another play -- Crooked Pop, which aims to be for alcoholic RTDs what Poppi and Olipop have been to the soda industry.  Crooked Pop’s official announcement calls it an “alcoholic soda brand designed to bring transparency, clean