BA to Big Brew: “Claim Your ‘Craft'”

Dear Client:The Brewers Association has just released a statement challenging non-craft producers of "crafty" beer to clarify the products' true origins. The crux: "The large, multinational brewers appear to be deliberately attempting to blur the lines between their crafty, craft-like beers and true craft beers from today's small and independent brewers," says the statement. "We call for transparency in brand ownership and for information to be clearly presented in a way that allows beer drinkers to make an informed choice