BA/ Harris Poll: Craft Drinkers are More Engaged, But Gen Pop Less So

Dear Client: It’s that time of year again for the annual Brewers Association/ Harris Poll Consumer Survey and while it's more or less some of the same trends we’ve seen the past few years, peppered by “mixed signals” particularly from young LDA drinkers (read on), there are some notable bright spots.  BA staff economist Matt Gacioch took a SWOT analysis approach to diving into this year’s survey, analysing the strengths, weaknesses, opportunities and threats not to “craft beer” broadly, he