BA Economist Responds to NYT Critique of Craft Beer’s “Wacky Labels and Silly Names”

Dear Client:  By now, you’ve likely seen The New York Times opinion piece from earlier this week suggesting that craft beer’s marketing tactics utilizing “wacky labels and silly names” are partly to blame for industry malaise. It followed a recent report by the newspaper of record on craft beer’s supply-demand problem which took stock of some of 2025’s victims who’ve closed up shop [see CBD 10-06-2025].  But the industry’s fighting that narrative, armed with the facts. This week, Brewers Association