BA Dives Into On-Site Stats: Sales Slowing, Draft Share Rising, and Other Breakdowns

Dear Client: On-site sales: Lots of breweries do them, but there's not a lot of data on them. Brewers Association staff economist, Matt Gacioch, who joined the trade org earlier this year, is attempting to change that, shedding a little light on the ever-elusive data with a three-part series for BA members. The endeavor is apt (as hinted in the opening), with “over 7,000 U.S. breweries” selling “more than 25% of their production volume onsite,” according to Matt. THE DATASET.