BA Defines Quality Beer

Dear Client: Less than a year ago, director of the Brewers Association, Paul Gatza, stood on stage at the annual Craft Brewers Conference and stressed the importance of "Quality, Quality, QUALITY"... adding, "seriously, don't f*ck it up." The mantra quickly became quotable. Indeed, the significance of quality should not be taken lightly. "The phenomenal growth of the craft industry was built on quality beer. Breweries must be able to produce consistently good beer in order to thrive," Sierra Nevada chief