BA Debuts Seal to Designate Independent Craft Brewers

Dear Client: For years, the Brewers Association has been fighting to differentiate big-brewer owned craft from the small and independent producers that meet their definition criteria. Four and a half years ago, the BA launched the "craft vs. crafty" campaign to try and bring attention to multinational brands "masquerading" as craft. Now they have something a little more concrete. This morning, the BA announces the launch of a new seal to designate indy beers and indy brewers. (SEE THE SEAL