Austin Eastciders Seeing Positive Trends in Half its States

Dear Client: How is the seventh largest cider brand (per Nielsen data) navigating COVID?  Austin Eastciders president and GM, Brad McKeever, gave CBD the skinny. It involves a lot of ups-and-downs: Opening a flagship new location … this summer. Negative trends overall YTD, due to on-premise closures … but triple-digit gains the last few weeks in New York. A new seltzer brand… launching during a pandemic.  And yet when things start to reopen and return to some semblance of normalcy,