Austin Eastciders Eyes C-Stores with New Brand, Giddy Up

Dear Client: Blake’s Beverage Co. is flexing its beyond beer roots to stretch past its cider portfolio too, with company brass sharing it is expanding into the “fruit-forward” RTD space with 2026 innovations, including Giddy Up, an apple wine-based RTD being sold under Blake’s Austin Eastciders brand, and Shore Thing, a vodka-based RTD being sold under the Blake’s moniker. The new RTDs, hitting shelves now in certain markets and expected to ramp up during spring resets in a couple of