Athletic Launches Non-Alc Michelada, “Chelada Nada,” With LA Libations’ Hot Arriba Chelada

Dear Client:  Non-alc craft brewer Athletic Brewing Co., whose whip-speed growth made the brewer a top 30 craft producer in about four years, is teaming up with L.A. Libations’ Arriba Chelada for a timely collaboration, just ahead of summer and Cinco De Mayo. It’s a non-alcoholic canned michelada, appropriately dubbed “Chelada Nada.”  “The actual liquid combination itself is amazing,” Athletic co-founder Bill Shufelt told CBD. “Between our team and the Arriba team, we had a lot of fun with it.