Athletic Hitting Over 100 Live Nation Venues Via Exclusive 3-Year Partnership

Dear Client: Coming off Dry January, where it was the top gainer for total beer in the food channel (check out this morning’s BBD), Athletic Brewing announced today it has entered a three-year partnership with Live Nation to become the exclusive non-alcoholic beer supplier at more than 100 live music venues across the country.  The partnership “has been in the works for quite some time,” CMO Andrew Katz told CBD, as “deals of this magnitude take some time.” A partner