Athletes, CPG Vets Throw $1M Behind Fathers Beer in NorCal Launch

Dear Client:  A gaggle of high-profile CPG vets, marketing/social media tastemakers and athletes shared with CBD today they have thrown $1 million behind a new Northern California-based “clean beer” brand, Fathers Beer, that aims to capitalize on the better for you trends resonating with consumers.  Indeed, Fathers, whose mission is “to make the cleanest, best-tasting beer in America,” comes in 6-packs ($13.99 SRP) of lager (5% ABV, 115 calories) and light lager (4.2% ABV, 100 calories) and is made with