Artisanal Brewing Ventures Combines Sales Forces Across Three Breweries

Dear Client: Having purchased Sixpoint late last year, Artisanal Brewing Ventures is now combining the sales forces across its three breweries. They had not done that before with Southern Tier and Victory. "We did do one test in Florida, and after the purchase of Sixpoint, started looking at all the geographies and different people in different geographies; it gave us the ability to reinvest and go very deep into critical markets," said chief John Coleman. They're adding in primary markets