Appalachian Mountain Brewery is Flirting with Risk Post A-B

Dear Client:  In the year and a half since they repurchased their brand from Anheuser-Busch, Appalachian Mountain Brewery (AMB) has focused on getting back to their craft innovation roots. They recently got into the THC beverage space with new cannabis-infused mocktail brand, Modern Alchemist Co. [see CBD 10-11-2024], launched a natural, low sugar soda brand, Mountain Hippie Soda Co., and are expanding their hard cider portfolio.  Indeed, following consumers’ preferences for alternative beverages is leading AMB to focus less on