Anheuser-Busch Says its Craft Portfolio is “Off to Its Strongest Start Yet”

Dear Client:  Anheuser-Busch says that its craft business is starting off the year in its “strongest” position yet, with the company having grown +0.36 share of craft YTD, citing Circana total U.S. multi-outlet and convenience data.  A-B craft’s strategy mirrors its larger “mega brands” approach, wherein it is pursuing growth by investing in a stable of “scale” brands. For A-B craft, that means focusing on six “fast-growing products in top styles”: Goose Island Beer Hug IPA, Golden Road Mango Cart