Angry Orchard Rollout: To-Market Strategies, Limits, and Future Flavors

Dear Client: Started last week, Boston Beer's Angry Orchard national rollout is now in full effect. Jim Koch tells us that though a rollout is never quite finished, he guesses the new cider product will be with the vast majority of distributors over the course of the year. "They seem to be pretty excited. Of course, you always have a few who are waiting to see. And that's ok." Asked whether the rollout will focus on off-premise features or on-premise