Dear Client: Latest Boston numbers show the segment leader up in strong double digits -- up 30% (volume) in XAOC, per Nielsen's latest 4 weeks to April 27. What's pushing it? Total Sam Adams family contributed a little more than 33% of the growth, and Angry Orchard pushed a full 65%. The little leftover was Tea. Orchard is having its biggest push in food, where Boston volumes are up around 29%, with Angry Orchard contributing 71% of the growth, and
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