Angry Orchard Big Formats Roll Out

Dear Client:Boston's Angry Orchard cider line has gone the way of corked 750ML format brand extensions. "The Angry Orchard Cider House Collection is made with heirloom varietals that showcase complex flavors," according to company statement that says the products have started rolling out in MA, CT, RI, VT, MN, OR, WA and CA. The first two offerings include ice cider-inspired Angry Orchard Iceman, and European farmhouse-style Strawman. Both are oak-aged and seem to go after wine positioning and occasions, but