Dear Client: After selling a number of craft brands to Tilray earlier this year, one might wonder how Anheuser-Busch now views the craft category. Do they still see a future there? They do. A “vibrant future” in fact, as high-end president Andy Thomas said at the Beer Marketer’s Insights Seminar this week. The fact of the matter is that A-B made some changes to reflect a changing landscape, Andy explained. “THE GENESIS” OF THE TILRAY DEAL. Strapped with nearly two
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE