Almost No Craft is Safe from Latest Nielsen Downturn

Dear Client:    Don’t look now, but indeed it seems like the tough comps and throngs of people at bars and restaurants are definitely leaving off-premise sales to sink like a pencil diver.   In the latest NielsenIQ data, the four weeks to 6/19, overall beer dollars are down 6.1%, vs. -0.9% YTD. And the craft segment has one of the worst showings, down 12.2% vs. -3.7% YTD.  Even hard seltzer dollars are only up 11%, less than half the YTD trend