Allagash Finally Debuts a Year-Round IPA

Dear Client: Well, it's finally happened: Allagash is debuting a year-round IPA: Hop Reach.  In a press conference yesterday, the company revealed that they will release a 6.8% ABV IPA, which they've described as "balanced, citrusy and tropical" (but not hazy). It will start to hit Allagash's 20-ish state footprint at the beginning of the year, slated to be in all their markets by March (as sales chief Naomi Neville notes that Dry January is a "really tough time" to