All About Pabst’s New Kentucky Partner, Against the Grain

Dear Client: Last week we reported that 8-year-old Louisville, Kentucky brewer, Against the Grain, struck a partnership with Pabst. The imminent goal is expanding "AtG" distribution within the state of Kentucky. Particularly, the current task is to build awareness and successfully launch AtG’s newest product, A Beer, within that home state. We wanted to know a bit more about Against the Grain's model in general, so we reached out to Katie Molck, their "media and marketing maven," for more. No